United Software Distributors Oy is owned by the founders, key management members and some of the employees. Principal owner is Mr. Mikko Simolinna.
Mikko Simolinna
Chairman of the Board
Mikko Simolinna is the founder of the United Software Distributors group: United Software Distributors Oy in 2002, S.Y.B. Finland Oy (former Sybase Finland Oy) in 1994 and Infobuild Oy (former Inforan Oy) in 1986.
He served as the CEO in S.Y.B. Finland until 1999 and InfoBuild until 1994. Today Mikko Simolinna holds the Chairman’s position in all these companies. He has an educational background in studies of Mathematics, Computer Science and Information Technology in Helsinki University (Finland) and Uppsala University (Sweden).
Prior to starting his career as an entrepreneur Mikko Simolinna was the COO of Datema Finland Oy, subsidiary of Datema Ab, then the largest IT-service company in Nordic countries. He has spent altogether 14 years at different positions in IT-companies both in Finland and in Sweden before founding Inforan Oy.
In addition to being the Chairman of the Board of the United Software Distributors companies Mikko Simolinna serves on the Board of Directors at other companies, as well as the Chairman of the Board of the Federation of Finnish Enterprises country wide organization of more than 110.000 entrepreneurs. Mikko Simolinna has also served as an elected official in several public councils. His hobbies include farming, hunting and downhill skiing. He is married to Elina, and the couple has three children.
Sam has a master’s degree in Business Law from the Vrije Universiteit Amsterdam. He has over 15 years of experience in Business Development and has specifically dealt with the hotel and tourism industry the past seven years. Sam started his career as a General Counsel in Atradius, an international insurance company. He quickly proceeded to join the Business Development team of the company as a General Counsel. This role helped him gain extensive international experience whilst handling takeovers and start ups of various daughter companies for Atradius. In 2005 he set up his own law company and continued to work as General Counsel for various major Dutch companies.
This then led to a hotel consultancy firm called CHN+Partners BV. He was responsible for handling the legalities of international hotel chains opening new locations. With the experience from advising others in the hotel business the urge to do it differently was one of the reasons to start the Conscious dream. He now runs Conscious Hotels. In the role of managing director Sam is responsible for the development of the Conscious brand and daily hotel operations.
He lives in Amsterdam with his family and they strive to live Consciously at home as well. He likes to run and is very fond of Dutch football. Whenever possible he prefers to commute to work with his electric scooter rather than the car.
Emilia Simolinna has been member of the board from September 2011. Currently she is working as a Managing Director for United Software Distributors Oy. Previously she worked as a Managing Director for S.Y.B. Finland Oy and Marketing Manager for United Software Distributors. She holds Master of Science degree in Theology from Helsinki University.
Emilia lives in Helsinki. In her spare time she likes to snowboard and jogging.